How to do Armenia Email List marketing for small business?

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And to be sure that the machine selects the necessary searchqueries, check the corresponding report. Source Yandex.Direct launched auctionsfor outdoor and video advertising Two new formats are now available in displaycampaigns: video ads and digital outdoor ads. For them, separate auction modelsare prepared in the system, the minimum purchase amount is 300 rubles per day.Video ads lasting from 6 to 60 seconds are shown on the Yandex Video Networksites. For outdoor advertising, an advertiser can choose from more than 100digital billboards in Moscow.

Konstantin Naychukov, eLama evangelist If you Armenia Email List havepreviously launched media video campaigns (it doesn’t matter in whichadvertising systems) and placed outdoor advertising, then new tools shoulddefinitely be tested. The best part is that Yandex provides the ability tomeasure the impact of display advertising on performance campaigns using bidadjustments. We collect the segment of those who have seen the media (video,billboard), increase rates on them in search campaigns and in YAN, andcalculate CPA. If in the segment of those who saw the media, CPA is lower, ourbudget was not wasted.

If we do not see any difference, we could not spend thismoney. And I strongly encourage advertisers to implement such analysis, and notjust count on "increasing awareness." In today'sinformation-saturated world, an advertising message may not affect consumerbehavior at all if it was not interesting enough for him or was shown to himonly a couple of times. Ivan Barchenkov, Commercial Director of MediaNation Outdooradvertising in Direct is, of course, a successful and revolutionary step on thepart of Yandex. The good news is that if previously it was required to use aseparate service for launching video and DOOH format, now this feature isavailable in the already familiar Yandex.