Notifying Customers: Put Newsletters to Work for Your Business

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Inform the buyer about the status of his order, remind the client of the appointment time, notify regular visitors about discounts and promotions... All these processes can be automated using SMS mailings, messages in Viber and other messengers, social networks (VKontakte, Odnoklassniki, etc.).

IMOBIS specialists have prepared for you an overview of options for using different types of mailings for notification, informing clients and other purposes.

ypes and methods of informing clients
Modern customer information systems, and IMOBIS in particular, allow organizing various types of mailings. Let's look at the features of each of them.

Group (mass) mailings
In this case, identical messages are sent to the entire subscriber base or to a separate segment of it.

Advertising campaigns based on our own customer base.
Promptly informing clients about discounts, promotions and other events. Sending Australia Email Database messages to a group of subscribers is organized in a few clicks. It is faster and cheaper than calling. Notifications to company employees. This option is especially relevant if you do not have a CRM system or other tools for notifying staff. The peculiarity of this tool is its ease of implementation: you do not need to purchase special software, configure it, and integrate it into your IT infrastructure.


Individual mailings. Their potential is enormous
SMS informing of clients, or sending messages in Viber or social networks can be configured according to different scenarios.



Triggered individual mailings. Using the customer notification service, you can set up sending messages when various events occur: registration on the site, unfinished order (abandoned cart), application submission, etc.
Informing about personal discounts, individual offers, congratulating clients on their birthday or other holidays. All this helps to increase their loyalty. The main thing is to correctly set up the personalization of messages taking into account the preferences and expectations of each recipient.